Alvis brand
Alvis was one of the most famous cars brands in 1930’s. This well known car producing company has produced many models which are highly appreciated by its customers. Now, after so many years, Automotive PR has been given the job to reintroduce Alvis in the car industry so that it may provide the same services to the customers. Automotive PR will reintroduce Alvis through a media relations program which would be done after proper planning. This is a major responsibility of Automotive PR to develop and manage a media relation so that the job of reintroduction may be done in a successful way.
In the year 1968, the production of these branded Alvis cars was stopped. This brand was officially passed on to Red Triangle which is a major brand for providing restoration and maintenance services. This brand is also known for supplying parts for Alvis brand cars for last 40 years. Now after so many years, Alvis has thought to reintroduce itself into the industry so that it may gain the same reputation which it had in 1930’s. Alvis will reintroduce itself with some of its selected models which were very famous during its peak days. These old models have been redesigned and developed to provide comfort and luxury to its owners.
With the comeback of Alvis, Red Triangle will continue to provide parts and services to the Alvis car owners. Alvis brand has various models of cars including sports, saloon and touring cars from which 4,000 cars are still on road. You would have noticed Stephen Fry in the famous television series ‘Kingdom’. He has used the Alvis brand car from 1960’s. According to Alan Stote, who is the owner of Red Triangle and The Alvis Car Company, reintroducing Alvis car in the market is a tremendous moment for him and he is looking forward to the experience.
