BMW – another step forward in luxury bird design
BMW is certainly planning to make things a bit more interesting as the luxury world is concerned. Their business strategy is planning to fight the recession and to ride the tide it brought over the world with a new development meant to entertain the people holding the significant cash.
The new strategy that has been under analysis for several decades has finally took shape introducing into the aviation world a new designer strategy and a lot higher appeal for luxury design that only a tradition in luxury can encourage.
The American design division of the BMW tried its bets to leave a mark on some of the most revolutionary concepts in mobility design for aircrafts. Because they tried their hands at first on the naval work, stepping out of the car design line was noting but the logical choice to expand the brands name further in the luxury world.
The aircrafts have been design to match every personal touch BMW is known for. The brand’s fingerprint is visible on two aircrafts produced by the Brazilians from Embraer specialized in the luxury air jets production.
It seems that the designer team from BMW USA took on as a personal challenge the creation of Phenom 100 and Phenom 300 since 2004 and a multitude of possible versions were considered since then.
BMW tried its best not to impose the traditional German design typical to all its models for the inside of the aircrafts but kept a series of general applying rules of luxury design. The cabins and the cockpit were created to mirror a perfectly functional spirit, an innovative design and an exceptional quality along with an excellent space usage both for passengers and luggage.
The clients who will take advantage of the designer’s proposals will have the opportunity to choose from seven different color combinations. So far 100 personalized planes were produced by the BMW designers and another 600 ordered units expect their magic luxury touch.
