
Lufthansa Private Jet (Stand 650) from German flag carrier and trailblazer Lufthansa, is heading up to North America and Asia after its immense popularity in Europe. The product is set to be introduced to North America and Asia within a span of two years.
Sabine Dörflinger, global premium customer management director of Lufthansa, spoke at the company’s fifth anniversary and conveyed that Lufthansa gives special importance to its premium customers. Focus and dedication towards premium class service and premium class clients are one of the core practices of Lufthansa’s strategy. The director further put forward their premium customers’ willingness to launch Lufthansa Private Jet (LPJ) products and services in the long-haul operations available in the market.
The LPJ plan that took a shape was conceptualized keeping in mind the first-class passengers that come along with a jet. The Private Jets brand was launched in 2005 to provide Lufthansa's first-class passengers with a business jet feeder services in their travels around Europe.
LPJ has proliferated to a great level since its beginning in 2005. LPJ customers include hub to point travelers and point to point travelers, out of which 30% LPJ customers are hub to point travelers. Initially, the services of Lufthansa were provided by NetJets in Europe. Later, after the partnership ended between the companies, Cessna jets were purchased by Lufthansa that currently has seven kinds of flight operations involved such as XLS+s, two CJ3s, and three CJ1+.
The company tasted its peak success last year as it had 15 daily flights in the peak hours. Recession and crisis does not seem to have affected Lufthansa in any way as it accounted for the highest profit ever on its records. Lufthansa is now looking up to partner with North America and Asia.
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